"The Myth of the American Great West and the Pioneer Spirit"
The name Grande Plaine is inspired by the "Great Plains", a vast North American territory located between the Rocky Mountains and the Mississippi River.
They symbolize freedom, large spaces; wild and timeless beauty.
While taking up these principles of freedom, beauty and timelessness, Grande Plaine claims "the pioneer spirit"; a spirit of conquests and adventures.
As for the Bison, symbolic animal of the "Great Plains", it is quite naturally the logo of the brand.
This impressive animal represents, in collective imagery, strength and character.
A logo representing strength, a name symbolizing the freedom and beauty of the great outdoors associated with the pioneer spirit: these are the values and DNA of Grande Plaine